{"id":918,"date":"2025-05-15T16:48:03","date_gmt":"2025-05-15T16:48:03","guid":{"rendered":"http:\/\/682607ba45cbac2e60a02c9a"},"modified":"2025-05-15T16:48:03","modified_gmt":"2025-05-15T16:48:03","slug":"max-vuelve-a-ser-hbo-max-que-hay-detras-del-rebranding","status":"publish","type":"post","link":"https:\/\/blog.tecnoartesanos.com\/index.php\/2025\/05\/15\/max-vuelve-a-ser-hbo-max-que-hay-detras-del-rebranding\/","title":{"rendered":"Max vuelve a ser HBO Max: qu\u00e9 hay detr\u00e1s del rebranding"},"content":{"rendered":"
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Nada es tan enga\u00f1oso como el branding<\/em>, especialmente cuando se trata de un mercado tan sensible como el del streaming<\/em> actual. As\u00ed lo demuestra la historia de HBO Max<\/strong>, la gran plataforma que re\u00fane los contenidos de entretenimiento de Warner Bros. En los \u00faltimos a\u00f1os, la marca ha experimentado cambios importantes, adem\u00e1s de convertirse en objeto de burlas por las decisiones inconsistentes de su direcci\u00f3n.<\/strong> Decisiones que pueden parecer meramente superficiales y contradictorias, pero que si se examinan m\u00e1s de cerca, muestran c\u00f3mo todo el sector audiovisual internacional se encuentra en un estado de fragilidad.<\/p>\n

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\"Fotograma<\/picture><\/span><\/div>\n
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Los 22 mejores programas de Max (aka<\/em> HBO Max) en este momento<\/a><\/div>\n

Cuando nadie nos ve<\/em>, The White Lotus<\/em> y Celtics City<\/em> son solo algunas de las series que tienes que ver en Max este mes<\/p>\n<\/div>\n<\/div>\n

\n

Reconstruyamos su cronolog\u00eda<\/h2>\n

En 2020, WarnerMedia, la gigante estadounidense que agrupaba las pel\u00edculas de Warner Bros., las propiedades de DC Comics, as\u00ed como HBO, CNN, Cartoon Network y muchas otras marcas<\/strong>, decidi\u00f3 lanzar su propia plataforma de streaming<\/em><\/a>, al igual que otros competidores del mercado. Naci\u00f3 as\u00ed HBO Max<\/a>, un movimiento que puso en entredicho la reputaci\u00f3n y la calidad universalmente reconocidas de la programaci\u00f3n de HBO, hogar de dramas de prestigio como Game of Thrones<\/em><\/a> (Juego de Tronos<\/em>), y gener\u00f3 cierta confusi\u00f3n con otros servicios entonces activos como HBO Now y HBO Go.<\/p>\n

Tras la fusi\u00f3n de WarnerMedia con Discovery en 2022, que trajo consigo sus documentales, su entretenimiento factual y el deporte de Eurosport, adem\u00e1s de contar ya con su propio servicio de streaming<\/em>, Discovery+<\/a>, el mismo servicio pas\u00f3 a llamarse Max, subrayando la variedad de contenidos, no solo relacionados con las series de HBO<\/a>, sino tambi\u00e9n con una oferta m\u00e1s diversa. En febrero de 2025 se produjo un primer acercamiento a la propia HBO mediante una nueva paleta de logotipos<\/strong>: tras el morado de los primeros tiempos, que luego se torn\u00f3 azul, se volvi\u00f3 al gris cromo que siempre ha caracterizado la programaci\u00f3n por cable de HBO.<\/p>\n

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X content<\/h4>\n

This content can also be viewed on the site it originates<\/a> from.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nada es tan enga\u00f1oso como el branding, especialmente cuando se trata de un mercado tan sensible como el del streaming actual. As\u00ed lo demuestra la historia de HBO Max, la gran plataforma que re\u00fane los contenidos de entretenimiento de Warner Bros. En los \u00faltimos a\u00f1os, la marca ha experimentado cambios importantes, adem\u00e1s de convertirse en […]<\/p>\n","protected":false},"author":2,"featured_media":919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"\nMax vuelve a ser HBO Max: qu\u00e9 hay detr\u00e1s del rebranding - TecnoArtesanos Tech Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.tecnoartesanos.com\/index.php\/2025\/05\/15\/max-vuelve-a-ser-hbo-max-que-hay-detras-del-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Max vuelve a ser HBO Max: qu\u00e9 hay detr\u00e1s del rebranding - TecnoArtesanos Tech Blog\" \/>\n<meta property=\"og:description\" content=\"Nada es tan enga\u00f1oso como el branding, especialmente cuando se trata de un mercado tan sensible como el del streaming actual. 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