{"id":535,"date":"2025-03-24T19:41:24","date_gmt":"2025-03-24T19:41:24","guid":{"rendered":"https:\/\/www.techrepublic.com\/?p=4299474"},"modified":"2025-03-24T19:41:24","modified_gmt":"2025-03-24T19:41:24","slug":"bad-news-for-app-developers-most-apps-fail-to-hit-1000-monthly-revenue-within-two-years","status":"publish","type":"post","link":"https:\/\/blog.tecnoartesanos.com\/index.php\/2025\/03\/24\/bad-news-for-app-developers-most-apps-fail-to-hit-1000-monthly-revenue-within-two-years\/","title":{"rendered":"Bad News for App Developers: Most Apps Fail to Hit $1,000 Monthly Revenue Within Two Years"},"content":{"rendered":"
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AI-powered apps are outperforming several legacy categories and see revenue per install above 63 cents after 30 days, matching health & fitness apps at the same rate, according to RevenueCat\u2019s State of Subscription Apps 2025 of over 75,000 apps on its platform.<\/p>\n

\u201cUsers are willing to pay more for meaningful AI-driven experiences \u2014 but simply adding AI isn\u2019t enough,\u201d said Jacob Eiting, chief executive officer of RevenueCat. Developers must build something that is \u201cunique and sticky,\u201d he said.<\/p>\n

The report examined data from 2024 and found that \u201csubscriptions alone don\u2019t cut it any longer,\u201d and 35% of apps now mix subscriptions with consumables or lifetime purchases, a trend that is growing, Eiting wrote separately in a blog post<\/a>.<\/p>\n

\u201cHybrid monetization models are a strong way to capture more revenue without losing the benefits of subscriptions,\u2019\u2019 Eiting said, noting that gaming (nearly 62%) and social & lifestyle (39%) are \u201cleading the way.\u201d<\/p>\n

One of the main findings is that most apps fail to garner $1,000 in monthly revenue within their first two years. The median number of days to reach $1,000 is 60, according to the report.<\/p>\n