{"id":1541,"date":"2025-09-18T19:46:51","date_gmt":"2025-09-18T19:46:51","guid":{"rendered":"http:\/\/68cc31990594c202f1629fc3"},"modified":"2025-09-18T19:46:51","modified_gmt":"2025-09-18T19:46:51","slug":"wired-summit-2025-tecnologia-con-proposito-y-sus-preguntas-impostergables","status":"publish","type":"post","link":"https:\/\/blog.tecnoartesanos.com\/index.php\/2025\/09\/18\/wired-summit-2025-tecnologia-con-proposito-y-sus-preguntas-impostergables\/","title":{"rendered":"WIRED Summit 2025: tecnolog\u00eda con prop\u00f3sito y sus preguntas impostergables"},"content":{"rendered":"<div class=\"media_block\"><img decoding=\"async\" src=\"https:\/\/media.es.wired.com\/photos\/68cc623a1ab8d5d43c2aab21\/master\/pass\/Coversummit1%20(1).jpg\" class=\"media_thumbnail\"><\/div>\n<p>Este es un d\u00eda dedicado a las preguntas impostergables. La cuarta edici\u00f3n del <strong>WIRED Summit presentado by Nissan en colaboraci\u00f3n con Airbnb<\/strong>, se celebra este a\u00f1o en el formato <em>The Big Interview<\/em>, ofreciendo la oportunidad de escuchar las respuestas del ma\u00f1ana en voz de quienes lideran hoy la ciencia, el marketing digital, el emprendimiento, la inteligencia artificial (IA), el entretenimiento, la comunicaci\u00f3n y el an\u00e1lisis de la informaci\u00f3n.<\/p>\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr hdztbW responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-cGZhnX jwYQWO AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset responsive-image\"><noscript><img decoding=\"async\" alt=\"WIRED summit airbn nissan\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image\" srcset=\"https:\/\/media.es.wired.com\/photos\/68cc53591ab8d5d43c2aab1d\/master\/w_120,c_limit\/IMG_1748.JPG 120w, https:\/\/media.es.wired.com\/photos\/68cc53591ab8d5d43c2aab1d\/master\/w_240,c_limit\/IMG_1748.JPG 240w, https:\/\/media.es.wired.com\/photos\/68cc53591ab8d5d43c2aab1d\/master\/w_320,c_limit\/IMG_1748.JPG 320w, https:\/\/media.es.wired.com\/photos\/68cc53591ab8d5d43c2aab1d\/master\/w_640,c_limit\/IMG_1748.JPG 640w, https:\/\/media.es.wired.com\/photos\/68cc53591ab8d5d43c2aab1d\/master\/w_960,c_limit\/IMG_1748.JPG 960w, https:\/\/media.es.wired.com\/photos\/68cc53591ab8d5d43c2aab1d\/master\/w_1280,c_limit\/IMG_1748.JPG 1280w, https:\/\/media.es.wired.com\/photos\/68cc53591ab8d5d43c2aab1d\/master\/w_1600,c_limit\/IMG_1748.JPG 1600w\" sizes=\"100vw\" src=\"https:\/\/media.es.wired.com\/photos\/68cc53591ab8d5d43c2aab1d\/master\/w_1600%2Cc_limit\/IMG_1748.JPG\"><\/noscript><\/picture><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ bkfwbX caption AssetEmbedCaption-fyuOdR eXMqGf asset-embed__caption\" data-testid=\"caption-wrapper\" readability=\"6.5\"><span class=\"BaseWrap-sc-gzmcOU BaseText-eqOrNE CaptionText-brNLzD deqABF imSbFE hMBSFK caption__text\" readability=\"28\"><\/p>\n<p>Urbano Hidalgo, Head of Content de WIRED en espa\u00f1ol.<\/p>\n<p><\/span><span class=\"BaseWrap-sc-gzmcOU BaseText-eqOrNE CaptionCredit-eowWKH deqABF kpqIso kpuElq caption__credit\">Pablo Romero<\/span><\/div>\n<\/figure>\n<p>\u201cEsto no es un evento solo sobre tecnolog\u00eda; es un evento sobre prop\u00f3sito\u201d, adelant\u00f3 Urbano Hidalgo, Head of Content de WIRED en Espa\u00f1ol, en su mensaje de bienvenida. Este a\u00f1o, el tema central ha sido el conocimiento al servicio de la soluci\u00f3n de los problemas m\u00e1s urgentes, m\u00e1s propios del ser humano contempor\u00e1neo: \u201cla desigualdad, la desinformaci\u00f3n, la crisis clim\u00e1tica, la salud mental, la seguridad global\u201d, puntualiz\u00f3. &#8220;Si la tecnolog\u00eda no est\u00e1 al servicio de los ciudadanos, y las instituciones p\u00fablicas, entonces, \u00bfpara qu\u00e9 sirve?\u201d. El l\u00edder de la edici\u00f3n hispana de la revista m\u00e1s importante de ciencia y tecnolog\u00eda defini\u00f3 este encuentro como una \u201cplataforma editorial viva\u201d.<\/p>\n<p>Las soluciones para temas tan cotidianos, pero cada vez m\u00e1s \u00edntimamente ligados a la vida humana, como la movilidad, fueron el tema tratado por <strong>Jos\u00e9 Antonio Mondrag\u00f3n, subdirector de marketing de producto en Nissan M\u00e9xico<\/strong>. \u00c9l expuso que, si bien \u201ccada 38 segundos sale un veh\u00edculo de la planta\u201d, el componente humano es \u201cla base de todo\u201d, desde el desarrollo de producto hasta el encuentro con los usuarios, con el reto central de adecuar los productos a cada contexto.<\/p>\n<p>Mondrag\u00f3n se\u00f1al\u00f3 que NISSAN busca desarrollar veh\u00edculos que se integren de manera m\u00e1s natural en la vida de los usuarios, partiendo de la eficiencia y la emoci\u00f3n, lo cual implica comprender las diversas necesidades de los clientes en diferentes regiones y apostar por el desarrollo de nuevas tecnolog\u00edas.<\/p>\n<p>Estos puntos son medulares en la tecnolog\u00eda e-Power, creada para superar las inquietudes y las barreras asociadas a la transici\u00f3n a veh\u00edculos el\u00e9ctricos, en particular por la falta de infraestructura de carga. Se trata de una tecnolog\u00eda que ofrece una experiencia de conducci\u00f3n&nbsp;el\u00e9ctrica sin necesidad de carga externa, al integrar un generador el\u00e9ctrico en el veh\u00edculo propio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este es un d\u00eda dedicado a las preguntas impostergables. La cuarta edici\u00f3n del WIRED Summit presentado by Nissan en colaboraci\u00f3n con Airbnb, se celebra este a\u00f1o en el formato The Big Interview, ofreciendo la oportunidad de escuchar las respuestas del ma\u00f1ana en voz de quienes lideran hoy la ciencia, el marketing digital, el emprendimiento, la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WIRED Summit 2025: tecnolog\u00eda con prop\u00f3sito y sus preguntas impostergables - TecnoArtesanos Tech Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.tecnoartesanos.com\/index.php\/2025\/09\/18\/wired-summit-2025-tecnologia-con-proposito-y-sus-preguntas-impostergables\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WIRED Summit 2025: tecnolog\u00eda con prop\u00f3sito y sus preguntas impostergables - TecnoArtesanos Tech Blog\" \/>\n<meta property=\"og:description\" content=\"Este es un d\u00eda dedicado a las preguntas impostergables. La cuarta edici\u00f3n del WIRED Summit presentado by Nissan en colaboraci\u00f3n con Airbnb, se celebra este a\u00f1o en el formato The Big Interview, ofreciendo la oportunidad de escuchar las respuestas del ma\u00f1ana en voz de quienes lideran hoy la ciencia, el marketing digital, el emprendimiento, la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.tecnoartesanos.com\/index.php\/2025\/09\/18\/wired-summit-2025-tecnologia-con-proposito-y-sus-preguntas-impostergables\/\" \/>\n<meta property=\"og:site_name\" content=\"TecnoArtesanos Tech Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-18T19:46:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.es.wired.com\/photos\/68cc623a1ab8d5d43c2aab21\/master\/pass\/Coversummit1%20(1).jpg\" \/>\n<meta name=\"author\" content=\"Sergio Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.tecnoartesanos.com\/index.php\/2025\/09\/18\/wired-summit-2025-tecnologia-con-proposito-y-sus-preguntas-impostergables\/\",\"url\":\"https:\/\/blog.tecnoartesanos.com\/index.php\/2025\/09\/18\/wired-summit-2025-tecnologia-con-proposito-y-sus-preguntas-impostergables\/\",\"name\":\"WIRED Summit 2025: tecnolog\u00eda con prop\u00f3sito y sus preguntas impostergables - 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